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NorthPhil Expo 2014

DOT expo in Clark seen to set NorthPhil as int’l tourism hub

NorthPhil Expo 2014

An international expo being organized by the Department of Tourism is seen to boost the rise of North Philippines as a global tourism hub centered on Clark with its airport’s ever-increasing passenger volume and huge, yet highly expandable, capacity for both international and domestic air traffic.

DOT Central Luzon Regional Director Ronaldo P. Tiotuico said the forthcoming NorthPhil Expo 2014 would further highlight the inevitability of the Clark International Airport emerging as a premier global gateway even by mere capacity alone.

“The current and potential capacity of our airport (Clark) can complement, absorb and conveniently accommodate any spillover airlines from NAIA (Ninoy Aquino International Airport), prompting foreign carriers to give Clark some serious considerations.

“Now add this looming scenario to the consistent rise in Clark’s passenger volume of 1.2 million in 2013 alone on top of the 2.6 million domestic travellers in the region in 2013, plus the quality road infrastructure in Luzon north of Metro Manila and its mall of landbased attractions and destinations, and you have a great recipe for a tourism boom in your hands,” Tiotuico explained.

He said Clark’s 1.2-million passenger volume was a 73-percent increase from 2012, which could continue to provide the momentum for NorthPhil tourism’s exponential growth.

“Aptly, we are adopting this year’s World Tourism Day’s theme Tourism and Community Development for the NorthPhil Expo 2014 to underscore the urgent need for product development to make the local industry keep up with the continued surge of visitor arrivals in the region,” Tiotuico stressed.

Slated at the Event Center of the SM City Clark in the Clark Freeport Zone in Pampanga on November 14-16, the NorthPhil Expo is a project of the DOT offices in Central Luzon, Cagayan Valley, Ilocos Region and the Cordilleras, and supported by the Association of Tourism Officers of Central Luzon.

The exhibits showcase tourism and travel destinations, products and services, provincial pavilions, corporate booths offering affordable and excellent tour packages, and traders’ booths selling arts and crafts, souvenirs and regional delicacies.

Also constituting the expo are It’s More Fun @ NorthPhil Expo Quiz Bee Challenge, Flairtending Competition (professional and amateur categories), corporate gameshows and raffle draws, cultural presentations, arts and crafts demonstration.

There are also business and social functions that include networking reception for exhibitors, all comprising the tourism industry sectors such as agri- and eco-tourism and leisure properties, airlines and air alliances, cruise lines, hotels and resorts, medical tourism hospitals and wellness and fitness centers, national and local government agencies and tourism boards, retirement villages, restaurants, spa resorts and destinations, themeparks and amusement centers, time share properties, tour and transport operators, and travel and tourism associations

Expected to come to the event are business, trade and tourism organizations, MICE organizers and planners, educational institutions, international and domestic travellers, local, foreign and corporate buyers, tour organizers, planners and holiday specialists, travel agents and tour operators, travel enthusiasts, and the general public.

The expo will be open from 10 a.m. to 9 p.m. and is touted to be the biggest in NorthPhil Expo’s nine-year history.

More information can be obtained from event manager Philippine Exhibits and Themeparks Corporation (Tel. (63 2) 832-9303 to 05 / 556-2723 or email: or (Attn: Ms. Joy Mapeso)

(Source: Joy A. Gador, MegaReach)


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Department of Tourism - Region III (Central Luzon)
Paskuhan Village, City of San Fernando, Pampanga, Philippines
Phone: (63 45) 961-2612 / 5617 / 625-8525
Contact: Ronaldo P. Tiotuico - Regional Director
Email: /
Recipient: (Best Ecotourism Project - Mt. Pinatubo): PATA Gold Intl Award 2001, Kalakbay Natl Award 2001, ASEANTA Intl Award 2002
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