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JOIN! M.I.C.E. Conference, June 4-7, Clark


TPB, CDC join hands to turn NorthPhils into M.I.C.E. hub

Two government agencies are out to turn Central and Northern Luzon into a preferred destination for meetings, incentive travel, conventions and exhibits/events (M.I.C.E.).

The Tourism Promotions Board (TPB) and the Clark Development Corporation (CDC) have bonded together for that purpose, taking note of North Philippines’ emerging facilities and attractions for the domestic and international M.I.C.E. requirements.

An agreement between TPB chief operating officer Domingo Ramon C. Enerio III and CDC chief executive officer Arthur P. Tugade signaled the start of activities toward that goal.

“The TPB and the CDC will jointly promote North Philippines as an M.I.C.E. destination beginning with the Clark Freeport and Special Economic Zone, which hosts the Clark International Airport and a prime segment of the Subic-Clark-Tarlac Expressway (SCTEX), both to bring in the people from various parts of the country and the world,” Enerio said.

“The promotional campaign is envisioned to create the demand for increased investments in M.I.C.E. facilities and other support infrastructure -- from Clark to other M.I.C.E. hubs like Subic and Baguio and spreading to the rest of Northern Luzon,” Enerio explained.

The region accounted for nearly 14 percent or over 1.5 million of the country’s foreign and domestic tourist volume of 11.7 million in 2010.

That number is expected to surge significantly as the Clark International Airport now handles almost a million passengers bound for the various surrounding destinations.

Clark’s popularity got a boost from a survey by the FDI magazine of the London-based Financial Times Group naming it the “Third Best Airport Freeport Zone in the World”.

The Clark Freeport and Special Economic Zone hosts many facilities that cater to the needs of visiting M.I.C.E. participants, who are estimated to account for a big chunk of the visitor arrivals in the area.

Aside from M.I.C.E. facilities, there are many leisure, wellness and lifestyle centers and cultural, historical and natural attractions for the M.I.C.E. delegates’ pre- and post-event tours.

Tourism destinations in the surrounding provinces up to the northernmost part are also accessible by land and offers both mountain and marine destinations and everything in between.

Nonetheless, the TPB-CDC agreement starts with the staging of M.I.C.E. Conference (M.I.C.E.CON) 2014 at the Fontana Hot Spring Leisure Parks in Clark on June 4 to 7.

Under the agreement, the CDC will provide all ground and special arrangements, including safety and security, for M.I.C.E.CON 2014.

The CDC will also form its own organizing committee to provide the physical and technical requirements and the support staff to the TPB for onsite activities, including the design and execution of the promo campaign for M.I.C.E.CON’S pre-, proper and post-event activities.

The other M.I.C.E.CON 2014 organizers are the Meetings, Incentive Travel, Exhibitions/Events Philippines Inc. (MITE Philippines) and the Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS).

“The M.I.C.E.CON 2014 will provide a platform to strengthen and integrate all sectors of the M.I.C.E. industry into one cohesive and comprehensive educational program. It will tackle a wide range of topics from issues and trends in travel and tourism to industry-specific workshops on M.I.C.E. marketing,” Enerio pointed out.

“Most importantly, M.I.C.E.CON 2014 will showcase the M.I.C.E. capabilities of the host destinations, hone the skills of practitioners, upgrade their services and facilities, and develop a continuing strategy for the industry,” Enerio added.

Constituting the M.I.C.E.CON 2014 are the 2-day M.I.C.E. Conference for all the industry discussions on knowledge resource, the M.I.C.E. Mart for the one full-day of business-to-business transactions between the foreign buyers and local sellers, and the M.I.C.E. Marketplace for the four-day exhibits of the domestic industry players.

With the theme M.I.C.E. in 4D (Driving Passions, Developing Minds, Defying Limits, Designing the Future), M.I.C.E.CON 2014 will bring in around 40 select M.I.C.E. buyers from Australia, China, Korea, Taiwan, Singapore, United Kingdom, Germany, Poland and Russia.

The official participating hotels in the M.I.C.E.CON 2014 include Fontana Hot Spring Leisure Parks, Widus Hotel and Casino, Holiday Inn Clark and Montevista Villas - Mimosa Golf & Country Club.

Inquiries on registration can be directed to the M.I.C.E.CON Secretariat (c/o TPB, M.I.C.E. and Business Development Unit, Tel. Nos. (63 2) 525-6635 / 525-9318 to 27 loc.256 / Fax No. (63 2) 521-6165 / email: /

For participants based in Clark area, please contact Ms. Josephine Poyaoan of the Clark Organizing Committee for more details, Tel. Nos. (63 45) 599-6235 / Mobile: 0917-839-0403 / email : .


Theme : Dreamers and Gamers
Attire : Sporty Apparel of your favorite teams

Pre-Conference Activity
Cook - Off Challenge

7:00 p.m. Welcome Dinner Reception
Hosted by Clark Development Corporation and Fontana Hot Spring Leisure Park
Venue: Fontana

Theme : Magical, Theatrical
Attire : Fiery Silhouette (business attire in fiery red or pitch black silhouette)

9:00 – 9:30 Opening Ceremony / Conference Proper
Venue: Fontana Hot Spring Leisure Park

9:30 – 10:30 Evolution and Revolution in the Meetings Industry
Speaker : Ms. Theresa (Terri) Breining
Principal, Breining Group LLC, USA

Coffee Break
10:45 – 11:45 In Search of A Leader in Difficult Times
Speaker : Mr. Robin Sharma (invited)
Sharma Leadership International Inc., Toronto, Canada

11:45 – 13:45 Themed Lunch
Hosted by Holiday Inn, Clark
Venue: Holiday Inn Grand Ballroom

13:45 – 14:30 Today’s Technology Shaping Tomorrow’s Business
Speaker : Mr. Michael Redding (invited)
Managing Director, Accenture Technology Labs, USA

14:30 – 15:15 “Incentive Travel and Motivational Events: What’s In, What’s Hot?”
Speaker : Mr. Rodger Stotz (invited)
Chief Research Officer, Incentive Research Foundation, USA

Coffee Break
15:30 – 16:15 Reinventing A City for MICE
Speaker : Ms. Sandra Chipchase (invited)
Chief Executive Officer, Destination NSW, Sydney, Australia

16:15 – 17:00 Winning Business in Trade Shows
Speaker : Ms. Shawna Suckow, CMP
Founder and President, Senior Planners Industry Network, USA

17:00 – 17:45 Neuro Linguistics Programming (NLP)
Speaker : Ms. Carelle Mangaliag (invited)
CEO and President, Trainstation Inc., Philippines

Back to Hotel / Refresh
18:45 – 21:00 Themed Dinner
Hosted by Widus Resort & Casino
Venue: Widus Convention Center

Theme : Divinely Inspired
Attire : Match Made in Heaven (Angelic-inspired colors in white, silver, gold or free flowing light fabrics)

8:30 – 9:15 Disruptive Innovation
Speaker : tba

9:15 – 10:00 Local Associations Going Global
Speaker : Mr. Bruce Rogers (invited)
Chief Executive Officer, Virtual, Inc, USA

Coffee Break
10:15 – 11:00 Meeting Planners and Suppliers Pet Peeves
Speaker : Ms. Shawna Suckow, CMP
Founder and President, Senior Planners Industry Network, USA

11:00 – 11:45 Food for Thought
Speaker : Ms. Tracy Stuckrath, CSEP, CMM, CHC
Founder and Chief Connecting Officer Thrive! Meetings & Events

11:45 – 13:45 Themed Lunch
Hosted by Clark International Airport Corporation (CIAC)
Venue: Clark International Airport New Passenger Terminal

14:00 – 14:30 Voice 1: ASEAN Economic Community 2015 :
(Prospects and Implications for Business and Economy)
Speaker : Mr. Rajat M. Nag (invited)
Managing Director General, Asian Development Bank , Philippines

14:30 – 15:00 Voice 2: Preparing for the ASEAN Economic Community 2015
(What’s in store for Philippine Tourism)
Speaker : Ms. Alma Jimenez (invited)
Chair, ASEAN Integration Program, Marketing Association of the Philippines

Coffee Break
15:15 – 17:30 Town Hall Meeting : 2020 Vision for the Philippine MICE Industry
Provocateur : Mr. Boy Abunda (invited)

Back to Hotel
18:30 – 21:00 Themed Dinner
Hosted by the MICECON 2015 Host
Venue: tba

Theme : Orange is the New Black
Attire : Business Attire in Orange/ with Orange accents

Venue: Fontana Hot Spring Leisure Parks

12:00 – 1:45 Themed Lunch
Host and venue : tba

MICE Mart (continued)
Venue: Fontana Hot Spring Leisure Park


Local Delegate (Philippines)

• Full Delegate - Php 8,000 per person per company

• Group of three (3) or four (4) - Php 7,500 per person per company

• Group of five (5) or more - Php 7,200 per person per company

• Accompanying Person - Php 4,000 per person

10% OFF on Registration fees for payments made until March 31, 2014

Foreign Delegate

• Full Delegate - USD 200 per person

•Accompanying Person* - USD 100 per person

Note: registration fees are NET of bank charges


Participation in the four-day official program; kits and conference materials; am /pm snacks; all themed receptions; Manila-Clark-Manila transfers (one schedule only for all delegates); shuttle service from conference venue to official functions*; certificate of attendance; free entrance to the MICE Marketplace;

* Only those staying in official hotels will be provided airport to hotel transfers (if applicable) and shuttle service from official hotel to conference venue and will receive pillow gifts and souvenirs.

** Accompanying person’s rate grants access to all themed receptions, shuttle service from conference venue to official functions and free entrance to the MICE Marketplace; Only those staying in official hotels will be provided airport to hotel transfers (if applicable) and shuttle service from official hotel to conference venue and official functions and will receive pillow gifts and souvenirs.


Fee of Php 3,000 per company (for one delegate) is inclusive of am/pm snacks, lunch, MICEMart badge, Directory of Buyers and Sellers and a set of Pre-scheduled appointments. There will be an additional payment of Php 750 for a second delegate*.

* The second delegate will share the same set of appointments as the first delegate. Only one table will be allotted per company.

The MICEMart has limited slots available; Registration is on a first come, first serve basis.


Emailcast by:
Department of Tourism - Region III (Central Luzon)
Paskuhan Village, City of San Fernando, Pampanga, Philippines
Phone: (63 45) 961-2612 / 5617 / 625-8525
Contact: Ronaldo P. Tiotuico - Regional Director
Email: /
Recipient: (Best Ecotourism Project - Mt. Pinatubo): PATA Gold Intl Award 2001, Kalakbay Natl Award 2001, ASEANTA Intl Award 2002
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Contact Information

Tourism Industry Board Foundation Inc.

Present Address:

Planning and Development Office
Lyceum of the Philippines University

Intramuros, Manila

  +63 (2) 922-3894
  +63 (927) 414-6709
  +63 (998) 273-5539

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